Harrington Hospital provides excellent medical care. As a small community hospital in central Massachusetts, they also provide something that larger hospitals cannot: individualized, personal care. Recently, we created a video to showcase the Harrington Hospital Family Birthing Center and the personal care patients receive:
The video needed to accomplish several goals:
- Demonstrate the difference between Harrington Hospital and larger hospitals
- Emphasize the total personal care all patients receive
- Show how family-friendly the Birthing Center is
- Reinforce the quality and professionalism of the Harrington Hospital brand
In order to do this, we created a video that:
- Includes a patient testimonial
- Shows the facilities with people in them
- Interviewed a nurse, a doctor, and an educator to cover the various aspects of a patient’s experience
- Created an opening that would set a a professional tone for the rest of the video
The Harrington Hospital video accomplishes its goals, and more. It also energizes staff by reminding them of the important work they do every day. "Every time I've played the video at Harrington, employees have applauded," said Tom Nutile, Harrington HealthCare System Director of Marketing.