True story. Sitting in a meeting with Boston-area Company X, discussing ideas for their video production. Company X says, “I think we should make part of it a music video. We’ll need an original song, and maybe some choreography. I saw a music video Hubspot made, and it was really cool. They said an intern did it, and that anyone can do it because it isn’t that hard.” Ah, yes. The ‘How Hard Can It Be’ syndrome. As in, no, we don’t have the budget to pay for a music video, but that’s what we want. Hubspot did it with their 20-something intern. Don’t you have a 20-something intern?