The Video Marketing Blog

A while ago, I blogged about our new camera - the Kodak Zi8. It's a tiny little thing and it cost less than $200. We bought it so we'd have a very portable camera to take to seminars and expos, to make quick videos for this blog. So, at last Thursday's New England Business Expo, we shot this video of David Frem, General Manager at Cyprian Keyes Golf Club.

Here's a video from Ira Glass (creator of NPR's addictively interesting 'This American Life') about the basics of storytelling for TV and radio. It's also very applicable to blogging, podcasting and video blogging. The video a bit long, but stick with it - it's got great info.

A video blog is great for promoting your business and establishing you as a thought leader. But before you dive in and buy your video camera, make sure it has the capability to accept an external microphone.  

Yesterday I had the privilege of giving a presentation at the Inbound Marketing Workshop that was presented by Hubspot (and sponsored by the Worcester Chamber of Commerce) at the Beechwood Hotel in Worcester. This was a terrific, intense, productive workshop for about 75 people (mostly small business owners), and we learned a boatload about internet marketing.