The Video Marketing Blog

Get Geeky: Make a Video That Presents Your Analysis

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Here's a video that presents an in-depth analysis of a tennis game. While you may not be enough of a tennis fan to watch it or care about it, you can absorb the larger message: a great use for video on your website is analysis. Specifically, people who are interested in what you do or what you sell will appreciate your professional analysis of a product, service or situation. Why? Because as an expert, you can help them understand and learn.

Here are some examples that will get you thinking about how you can use analysis videos on your website:

• You're a CPA. Wow, do you have a lot of material!! There are so many things you can present and analyze: new and existing IRS regulations, good and bad practices, etc. What questions do your clients ask you? Many are probably great starting points for an analysis video. 
• If you're a marketing firm, you're positioned to help businesses understand how to better market their products and services. One way to do this is to use work you've done for some of your clients as an example, and explain why and how the solution you've provided is a great fit for hte client's needs. (Just make sure that when you're using your own work as an example, you don't give in to the temptation to be overtly self-promotional. That would sound like a commercial, and nobody likes commercials.)
• You run a shop that polishes expensive substrates for the electronics industry. Analyze different substrates and show good, bad and mediocre polishing, and explain the difference. Or, analyze different polishing processes.

Analysis videos should include the finer points of whatever it is that you're analyzing, because you're speaking not to a general audience but to people who are specifically interested in the details of your industry or product. So don't hold back - drill down and explore the nuances.

One other lesson you can learn from this tennis video - use visual aids. Whether it's a mock-up of a tennis court with a moveable blob that stands for a tennis player, or a close-up shot of a grinding machine, people love to see visual aids when they're watching someone present an analysis because visual aids help them understand the points you're making.

So go on - get geeky! Give in to the desire to delve into details and let your inner analyst loose. You'll establish your company as a go-to resource, and that's all good.