The Video Marketing Blog

Video blogging can be a good tool. It can also be a waste of your time. If you’re thinking about video blogging, it’s a good idea to start by understanding why most bloggers don’t video blog BEFORE you turn on your camera and start recording.

Here's a video from Ira Glass (creator of NPR's addictively interesting 'This American Life') about the basics of storytelling for TV and radio. It's also very applicable to blogging, podcasting and video blogging. The video a bit long, but stick with it - it's got great info.

A video blog is great for promoting your business and establishing you as a thought leader. But before you dive in and buy your video camera, make sure it has the capability to accept an external microphone.  

You're getting ready to make your video blog entry. You've checked your camera and have your finger on the remote's record button. You've checked the framing to make sure you're properly centered in the frame. You're breathing deeply so you don't sound rushed. You've got your bullet points taped right next to the camera. You've rehearsed. You're ready. Right? 

Yesterday I had the privilege of giving a presentation at the Inbound Marketing Workshop that was presented by Hubspot (and sponsored by the Worcester Chamber of Commerce) at the Beechwood Hotel in Worcester. This was a terrific, intense, productive workshop for about 75 people (mostly small business owners), and we learned a boatload about internet marketing.