Business Video Blogging at the Inbound Marketing Workshop
Posted by Catie Foertsch on Thu, May 14, 2009 @ 07:10 PM
Yesterday I had the privilege of giving a presentation at the Inbound Marketing Workshop that was presented by Hubspot (and sponsored by the Worcester Chamber of Commerce) at the Beechwood Hotel in Worcester. This was a terrific, intense, productive workshop for about 75 people (mostly small business owners), and we learned a boatload about internet marketing.
My presentation was called "Kick-Ass Business Video Blogs: How to Create a High-Performance Video Blog that will Build Your Business." As part of the presentation, I asked Matt Webster, the Supreme Chancellor of Beer and president of Drink a Better Brew, to stand up in front of everyone, face the camera and create a business video blog (bvb) entry. Matt delivered “Beer 101,” a three-minute primer on how beer is brewed. Matt deserves kudos, not only for doing a great job with his bvb, but for doing it in front of 75 strangers IN ONE TAKE.
Keep your eye on Matt, because he’s going places. And he’s doing it the right way – which you already know if you read his blog (his latest entry is called “Get Out of Your Comfort Zone!”).
Here's some of what I talked about: a good bvb does three things - establishes a visual impression of professionalism; delivers good, useful information; and creates a direct, personal relationship with viewers. There are many techniques you can use to achieve all three, and these techniques are not hard. Examples: do look straight at the camera lens, do throw a little extra light on your face, don’t stand directly in front of a window, and don’t EVER talk about your products or services, or set out to make a commercial about your company. For more tips you can download my business video blogging slides. And I’d love it if you’d comment on Matt’s bvb!