Learn How to Eat Your Competitor's Lunch
Posted by Catie Foertsch on Mon, Oct 19, 2009 @ 08:43 AM
It's hard to imagine a business today that doesn't have a website. Unfortunately, no matter how good it is, a website isn't nearly enough. You also have to understand how to be active on the web to help people find your website, and then how to romance them once they land on your site. By ‘romance' I mean helping them fall in love with your product or service so they either buy outright, or give you their contact info so you can continue your sales process. If you know how to do all this, you are eating the lunch of your competitors who don't get it yet. If you are one of those companies that don't get it, you're struggling. And your struggles are only going to get worse.
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Which brings me to "Inbound Marketing: Get Found Using Google, Social Media, and Blogs," the new book by Hubspot founders Brian Halligan and Darmesh Shah. It's THE definitive manual for Internet Marketing. It will teach you everything you need to know to help the right people find your website. And then, once they get to your site, it'll teach you how to successfully romance them. |
The best part is that the book is written in a simple, easy-to-understand style that will lead you step-by-step through what might seem like an impenetrable maze: from Facebook and Twitter to blogging to SEO to landing pages and lead conversion. No, you're not in Kansas anymore. But you are in good hands with Halligan and Shah.
And if you're already blogging and using Social Media and have a handle on SEO, good for you. BUT don't make the mistake of thinking you don't need the book. Because no matter how well you think you're doing, you can learn more and do better. There is no ‘good enough' in today's world. There's only constantly working to improve, or falling behind.
So follow this link to Amazon and buy the book. Because Internet Marketing is something you need to understand and practice if you're going to be a lunch-eater - and not your competitor's lunch.