SUBSCRIBE TO OUR BLOG

Your email:

The Video Marketing Blog

Current Articles | RSS Feed RSS Feed

How can your business use a video camera?

A while ago, I blogged about our new camera - the Kodak Zi8. It's a tiny little thing and it cost less than $200. We bought it so we'd have a very portable camera to take to seminars and expos, to make quick videos for this blog. So, at last Thursday's New England Business Expo, we shot this video of David Frem, General Manager at Cyprian Keyes Golf Club.

A little camera like the Zi8 is a great tool if you do trade shows and expos, and if you travel to visit customers. It lets you make quick videos to post in your blog, which can act as launching points for discussion. It's also a great way to show both customers and prospects that you care about them.

But one comment I'm hearing is that while people see the value in short videos like this, they aren't making their own videos because they don't know what would be good questions to ask their customers and prospects.

So here are my questions: if you had a camera like this and you were at a trade show, or visiting a customer or prospect, what questions would you ask to make a quick video for your blog? And, what else would you use a camera like this for?

Comments

Very helpful post Catie. 
 
I'm jealous. You've described briefly and clearly how easy it is for businesses to use online video. 
 
I've been telling (and showing) my clients how easy (and cheap) it is to use these cameras combined with YouTube (or Vimeo in your case) to create simple but informative video posts. With this post, you've shown what can be done. I guess I'll take a lesson here. 
 
There are two things I offer to people who a doing random "man on the street" type video. 
 
First, a question to start with is, "what are the three most important problems you solve for your customers/clients?" then follow-up with with "what makes you/your company different?" 
 
Second, when you are finished interviewing, record the answer to the question, "do I have your permission to post this video online?" If the answer is yes, you the video is yours and can't be challenged. 
 
Keep up the good posts.
Posted @ Saturday, November 21, 2009 8:35 AM by Ed Andriessen
Thanks for the excellent comment, Ed. Your question to interviewees is spot-on: "what are the three most important problems you solve for your customers/clients?" This can easily make a stand-alone video, or it can be a launching point for another question, like "If I were a client, what would that look like?" Or any other question that helps people talk about what their business does.
Posted @ Saturday, November 21, 2009 9:12 AM by Catie Foertsch
Post Comment
Name
 *
Email
 *
Website (optional)
Comment
 *

Allowed tags: <a> link, <b> bold, <i> italics