Six problems video assets will solve
Posted by Catie Foertsch on Fri, Dec 04, 2009 @ 09:29 AM
By now, you understand that video on your website is a great option. But you may be wondering just exactly how you should use video. Here are six problems that video on your website can solve:
- You have a story to tell. If you do the exact same thing all of your competitors do, and if all of your potential customers understand exactly what you do, then you probably don't need to tell your story. But if there's anything about your company that's special, unique, different, unusual - that's the story you need to tell. Maybe it's your customer service. Maybe it's the fact that your software or your machine will save your customers money. Whatever it is, video will tell that story in a way people will get - immediately.
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You need to make a personal connection. If you interact personally with your clients and customers, then starting that interaction on your website gives you an advantage. Video lets you talk to everyone who comes to your website, so they can see that
you have the qualities they're looking for in a professional.
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You need to explain a complex idea. Visitors to your website probably won't take the time to read through and understand a lengthy text explanation of your complex idea. An upbeat, fun-to-watch video that
explains your complex idea simply and clearly is a much better solution.
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You have information you relay over and over and over. If people are always asking the same questions, or if you find yourself doing the same old presentation about your product or service, then it's time to create educational videos that will do the job for you, so you can spend your time doing something besides repeating yourself.
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You need to train your customers on how to use something. Whether it's a webinar that demonstrates your software, or a how-to video that shows customers how to install your faucet, video is the perfect medium for training.
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You have something people need to see before they buy. A
virtual tour is just one example. If you're a hotel or an office space provider, describing in text - and even showing photographs - just isn't enough. You need a video that allows people to see your space as though they were looking at it.
The original title of this article was "Three Problems Video Assets Will Solve." But the list just kept on growing. I'm sure you see the trend: video solves all kinds of communication problems. No matter which business you're in, you've got specific communication challenges for which video is the best solution.