The Video Marketing Blog

6 Ways to Get More Bang From Your Video Investment

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Whether you make your video assets yourself or hire a production company, they're costing you. It just doesn't make sense to park them on your website and hope people find them. Better to let them out of their cage so they can work even harder for you.  

Here are six ways to do just that:

1. Use social media to get people to watch them (put them on YouTube, Facebook and LinkedIn, and send people to them via Twitter).
2. Include image and text links to your videos in your email newsletters and updates.
3. Use video during your sales process by sending links to specific, appropriate videos to individual prospects.
4. Embed a video in your in-person sales presentations. Everyone likes a video, and starting your Powerpoint slide show with video is a great way to put people in a receptive mood.
5. Include them in marketing packages you offer for free in exchange for contact information.
6. Re-purpose the content by using chunks in new videos.

These six ideas are designed to get you thinking about all the different ways you can make your video assets work for you. Placing your videos on your website is just one way- and if that's the only way you're using video right now, then you're not getting your money's worth. So let those videos out of their cage! Send them out into the world and you'll see your ROI soar.