Executives Look for Video on Business Websites
Posted by Catie Foertsch on Wed, Mar 02, 2011 @ 02:54 PM
The use of video on the Internet is exploding – and in case you're still clinging to the (erroneous) belief that online video isn't important to your business, consider a survey of how high-level executives gather information. The survey found that video is an important information-gathering tool for C-level executives (CFOs, CEOs, etc), particularly for those under 50.
That’s right: “streaming video, webcasts, and similar formats are increasing in prevalence, especially among executives under 50,” according to “The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information,” a survey by Forbes Insight in association with Google.
Here are some interesting survey results:
- 33% of those under 50 said they view work-related videos daily on business-related websites
- 27% of senior executives under the age of 50 cite Web video as their preferred format for information gathering
- 24% of all C-suite respondents surveyed indicated a preference for video
- 23% of those under 50 go daily to YouTube for work-related videos
What can you conclude from this data?
What does this information mean for your company?
If you’re trying to reach executives, you need to be aware that there’s a shift happening in the way they look for information. Video has the ability to sidestep short attention spans and information overload, and deliver targeted, relevant information. Executives understand this. That’s why more and more executives prefer video for their information-gathering.
If the people you’re trying to reach are at the executive level, then there's no way around the obvious conclusion: you should be using video.