The Pink Glove Dance: Your Nonprofit Video Can Be Fun
Posted by Catie Foertsch on Mon, Nov 23, 2009 @ 07:30 AM
Think your nonprofit video has to be serious? Think again. Watch The Pink Glove Dance, made by the Providence St. Vincent Medical Center in Portland, Oregon. The video was posted on YouTube about a week ago, and already has 173,000 views.
After watching The Pink Glove Dance, you're probably smiling. Maybe you're going to forward the link to someone you know who's a breast cancer survivor, or who has a family member with breast cancer. Why? Because it's uplifting, it's fun to watch, and even though all it shows is people putting on pink gloves and dancing, it says an awful lot that can help someone with this disease.
It also says a lot about the Providence St. Vincent Medical Center. Not by telling us about their mission, or talking to cancer patients about the level of services or the kind staff, but by showing us the attitude of everyone who works there.
The lesson for your nonprofit is NOT that you should make a video that shows your staff dancing (though you certainly could). The lesson is this: when you're looking to make video to spread the story of your nonprofit, remember that a very effective option is to find a way to show, not tell.
And, of course, that making a video that's fun to watch and fun to share is a very good idea.