The Moran Group designs world-class retail spaces, trade show booths, corporate briefing centers, lobbies, and events. In his web videos, Peter Moran wanted to communicate energy, passion, and vision. And fun, because working with design means bringing your idea to three-dimensional life, and that's a fun process.
Clearly, the style of TMG's video content isn't for everyone. But 'everyone' isn't TMG's target market. Peter's videos are a hit with his customers, who are spreading his story.
When planning your video content, think about the style that will click with your target audience. Are you an accounting firm? A law firm? Then the style of your video content should create feelings of safety and security and trust. Are you a software company? A theater company? Do you build bicycles? Do you celebrate beer? Your video style and your content should convey enthusiasm and passion and energy along with knowledge and competence. Because your v-media is all about delivering your message, and we'll absorb that message through style just as much as we do through content.